Audience survey.

As I found in the secondary research I conducted, the demographic for this genre is mainly people in their early teens to mid twenties.
I will be gathering results from the folowing survey which I have created:
http://www.surveymonkey.com/s/8D578PW

Audience Research.

I looked at work by similar artists such as the music videos by Kids in glass houses, with 'Diamond Days', and Twin Atlantic, with 'Make a beast of myself'.

Here is the data that is shown by YouTube for these two music videos.

Kids in glass houses- Diamond Days.

Twin Atlantic- Make a beast of myself.

From the audience section of these results it shows that the audience is mainly western countries. The demographic is shown as  people in their early teens to mid twenties.
 As the track I am working on is very similar, This helps me target my music video at this demographic.

Fleet Foxes-Helplessness Blues Magazine Advertisement

Fleet Foxes-'Helplessness Blues' magazine advertisement.

 



This advertisement  uses a complex image as the centre point, with which to draw the eye of the audience. The abstract art style and pencil-drawn style matches the relaxed genre. This is expanded upon by the unusual nature of the images. Such as the face in the top right of the picture; with 3 pairs of eyes showing different stages of the eyes movement(closed, half open and open).
The bold serif font and capitalisation of the letters throughout the title above the image and in the information below, connotes to the genre of bold,abstract music.
The use of white font, upon the black background, for the title suggests that they believe the title to be an important part of marketing the style of the artists. This likely to be because of the unusual name of the group.
The genre itself thrives on the difference from other music.with this often being a draw for the audience.
 This advertisement, unlike that of Vile does not contain any ratings.
This may be due to confidence that the advert will reach an audience already familiar with their music.
It is therefore important to understand the audience and where the advert is to be displayed, when designing the advertisement.
This will be a point I will think about when I come to designing my own advertisement.

Kurt Vile-'Smoke Ring For Me Halo' Magazine Advertisement

Kurt Vile-'Smoke Ring For Me Halo' Magazine Advertisement

This is a halfpage landscape orientated image of the artist.
This shows that the image that they wish to be portrayed of a artist who should be valued for his ability to play and talent; as apposed to an unreachable celebrity.
This is likely to atract other artistic people for a passion for music.
As an american artist, Kurt Vile was well established by 2011 when 'Smoke Ring For My Halo' with Vile's debut solo album, 'Constant Hitmaker' (2008). However the ratings are important as the artist is advertising a UK tour.
The simplicity of black and white images and text mirrors the good simple music that the artist claims to produce.
The image is somewhat voyeuristic with the feeling that the artist is not fully aware of the presence of a camera.

Kids In Glass Houses 'Diamond Days'.

 Kids In Glass Houses 'Diamond Days'.


The theme of the music video is the movement of the male and female focuses of the video. The majority of the shots are less than 1 second long. however the shot types do vary with both long mid and closeups.
This varied collection of shot types in such a fast paced way creates the effect of the excitement of their partying. this is important in creating a balance against the strong feeling of voyeurism. The feel of voyeurism comes from the watching of the events with no point-of-view shots. I believe it is very important not to focus too heavily on a voyeuristic style when the song is encouraging, not the watching, but rather the excitement and human requirement to have fun. This shows the more corporate aims of the music video. This is to sell a life style along with the music.

An idealistic view of life is shown. Targeted at a distinct sub-culture of relatively young adults with no parental responsabilites. This can be determined by comparing the actions of the people featured with that proposed by other media, as an ideal parent. The people featured in the video are more ideally suited to the medias perception of easy-going party people with few or no commitments.

Another strong part to the video is the idea of love and belonging between the two people. Very few people are featured in the video in addition to the two characters which it follows. This shows both the passionate focus of the characters on each other, oblivious to anyone else, but at the same time time showing other people as obstacles. These obstacles are as simple as the man who they bump into(1:11),the man who tries to resist the theft of a bottle being stolen(1;38) and ultimately by a the car that hits the girl at the end(3:44-3:53).

Twin Atlantic-'Make A Beast Of Myself'

Twin Atlantic-'make A Beast Of Myself'


This video is a slower paced song and is entirely made of one shot; shown in slow motion. This adds to the the feeling of unison with the character portrayed due to the large amount of time following them closely and through the feeling of having made a full journey with the character.
 The limited number of shots and types of shots is not what I would like to create in my video. however I believe it is extremely useful in showing the extent at which the speed and position of shots creates the feeling of closeness and understanding.
This is a useful tool in marketing the artist or artists as friends as apposed to heroes who should be looked up to. This is more important in this genre than it is with some R'n'B artists, for whom stardom and successful appearence separates them from the audience in an attempt to draw audiences into buying the products for aspirational reasons.
Here it is more important to the audience that the artists are sincere and have an understanding for them and their lives.

Music Video Analysis

Track: Bring me to life

Artist:Evanescence

Director:Philipp Stölzl

Release Date:2004

Length of video: 4:13 (looked at 0:30-1:00)

Number of shots in entire video:

Average length of shot: around 2 seconds.

Number of shots in 30 second segment:

Within the 30 second segment there are:

Number of CU:12

Number of ECU:

Number of LS:5

Number of MS:1

Number of panning shots:none

Number of tilts: none

Other shots:1tracking shot

Shot number	Shot type	Shot length	Description	Edit to next shot
1	ls, tracking	7	Camera moves right, into bedroom via open window.	All shots are connected with a straight cut.
2	ms	2	Falling beside the building.	~
3	cu	1	Woman's face	~
4	cu	1	hand	~
5	cu	1	face	~
6	cu	1	From the side of the bed	~
7	Ls, low angle	2	Falling beside the building.	~
8	cu	1	Woman opens mouth as if screaming or singing.	~
9	cu	2	From the side of the bed	~
10	cu	1	face	~
11	cu	1	From the side of the bed	~
12	ls	2	From bottom of the bed	~
13	ls	3	Falling beside the building.	~
14	cu	0.3	Erratic jumping between different angles.	~
15	cu	0.3	See above	~
16	cu	0.3	See above	~
17	cu	1	Longer shot of woman.	~
18	ls	3~	Camera flies up the side of the building.	~

Before looking in detail at this piece of video, I had never noticed the speed at which the audience is shown the large number of shots.I was also unaware of how many close-ups are used in music videos. 
This knowledge is something I will find useful when I come to creating my own music video.